Before we really begin, I would like to give credit where credit is due. The thought process and inspiration for this post comes from something I heard from Brett Bartholomew. I attended one of his seminars at Ranfone Training Systems lately, and his view towards social media really resonated with me. If you ever have a chance to listen to Brett speak, please do so.
Brett’s message was that we have an obligation to give back and share via social media. There are only so many “slots” for information on the internet. If we believe that we have good information to share and we do not share it, that leaves a “space” open for someone else to put their information out there. An athlete or a younger coach may see their content and it may influence their thoughts and actions, albeit not in a positive way. Unfortunately, the information might not always be good quality information.
Here’s an example. Say I want to write a post or put up an Instagram video discussing my thoughts on improving an athlete’s change of direction ability (agility to most athletes.). For whatever reason, I decide not to post my content, and instead of my video said athlete sees a video from #FootdoctorBaneMaskGuru. Now instead of learning how to properly absorb and produce multidirectional forces in a non-predictable environment that closely mimics the demands of their sport, this athlete starts doing rehearsed ladder drills with a football in hand, a parachute attached, and an elevation mask because that is what they saw on Instagram.
This is just one ridiculous (but probably pretty common) example to help illustrate a point, but I hope you see the larger picture here. There are definitely many negatives that come with social media. There are internet trolls who critique everything they see without context, there are self-promotional hacks and charlatans that push B.S. on the regular, and even people who call themselves foot doctors without a medical degree. There are many excellent coaches who fly under the radar and wish to steer clear of these things on the internet, and I respect that. I know many great coaches and physical therapists who don’t post on social media and I completely respect their decision. However, I think that we need to be the change that we want to see. We can’t just complain about the trolls and footdoctors without actually contributing anything beneficial ourselves. If we want these people to have less of an impact, we need to do everything we can do to drown them out with good information. I truly believe that we all have an obligation to post quality content for FREE.
I know that many people view those who who post on social media in our industry as purely self-promotional. They might only view social media as a way to promote their brand to make more money, so they can't fathom that others might have more noble intentions. They see no other reason to post than for one to promote themselves to make money or just feed their ego. While I will agree that there are many in our industry who may do just that, there are many who don’t. There are many coaches who use social media as a way to share information and learn from others. Believe it or not, but there are people out there who value that above all else.
Social media is so common today that we all take it for granted. I am positive that I would not be anywhere where I am today without social media. The amount of FREE and excellent content that I have been able to read because older coaches decided to post their information for others to read is ridiculous. I used to read old TNation articles for hours on end from guys like Mike Robertson, Eric Cressey, Bret Contreras, Mike Boyle, etc.; Even today, I gain a TON from following certain guys on instagram or twitter. I would be a worse coach if I never followed guys like Chris Chase, Lachan Wilmot, Mike Zweifel, Zac Cupples, Resilient, etc,. While I truly value my formal scientific foundation, I do believe that I have learned more from reading free articles that I did in my formal exercise science education that I payed hundreds of thousands more for. I owe it to give back as much as I can. I believe we all do.
The purpose of this blog post is twofold. First of all, if I can encourage one person that is reading this to begin sharing their thoughts on social media, I think it would be worth writing this. I can think of several coaches and therapists I know who do not have a social media presence, but I believe our industries would be much better off if they did. So If this can change one person’s attitudes towards social media, I’m happy.
Secondly, I would like to have this post serve as an official statement from Adapt Performance and Rehab to guide all of our social media content going forwards. While we all obviously have to occasionally promote ourselves to make a living, Adapt is also committed to giving back to others by posting as much quality information as possible. I don't know exactly what this will look like, but I plan to use part of my time and resources to providing quality information at absolutely no cost as a way to give back to other coaches and athletes.
At Google, employees have 10% time, where they can spend 10% of their time each week working on something that is not directly related to their job. I plan to spend at the least 10% of my time finding ways to share and promote quality information for FREE simply because I am passionate about this industry and want to give back.
Expect many blog and Instagram posts moving forward as possible. I have been blessed to learn so much from others through social media, so I feel it is my obligation give back and share what I have learned to anyone who will read what I have to say.
I also would like to have as many guest posts on the blog as possible. In the past, I've wanted to write blogs but had no where to post them. If there is anybody who is in that situation, please reach out and write a post for the Adapt blog. I believe we can all reach more people if we join forces and share our networks.
If you've made it this far, thank you for reading and supporting Adapt in its infancy. If you enjoyed this post, please share it so others can be inspired to share what we have to offer for the greater good.